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Read the latest updates from the Cookie3 team

Latest updates from the Cookie3 team

What we're working on, what we're thinking about, and what we're excited about.

Guide

The $COOKIE Airdrop is here! How to participate?

We’ve recently announced that the Cookie DAO-powered token $COOKIE is entering our Cookie3 multiplatform ecosystem. Now, we have even bigger news about the $COOKIE Airdrop, where EVERYONE is eligible. Read on to find out how to reach into the $COOKIE jar.

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Article

$COOKIE, the Cookie3 MarketingFi Ecosystem Token, will Launch on ChainGPT Pad and Polkastarter

This first MarketingFi utility token will launch within the Cookie3 ecosystem. $COOKIE represents digital marketing value passed on to users who drive projects forward instead of on advertising giants like Google or Facebook.

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Article

Evolving in MarketingFi: The Rebranding of Cookie3

Green is the symbol of freshness and prosperity. We chose it as our new main theme that symbolizes change, value retention, and rewards flowing towards the MarketingFi economy users.

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Article

The Great Cookie3 Bake Off Launches on Galxe with over $15,000 in Total Rewards

MarketingFi connects projects, ecosystems, and their communities and onboarding quality users. Partnerships that help users navigate across projects are the way to ensure marketing engagement is rewarded.

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Article

Cookie3 Community Lead Program is Live

The Cookie3 community is growing, so it’s time for our members to network, exchange experiences, and meet up in their regional Cookie3 communities. That’s why we are launching our Cookie3 Community Lead Program in search of Cookie Monsters ready to drive country—or language-specific Cookie3 communities across the globe. This blog covers the Cookie3 Community Lead Program, including information on how to qualify, apply, and learn about the perks. 🪂🍪

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Case study

How Flooz reduced CAC by 85%?

Cookie3's Campaign Manager and CRM allowed Flooz to reduce Customer Acquisition Cost significantly.

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Article

Cookie3 in Numbers

600M wallets and 9B on-chain transactions, 51K X followers and 104K community members, 23 Web3 and AI experts. After 3 years of hard work we present Cookie3, this time in numbers.

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Product update

Sustainable Airdrops for User Incentivization: Cookie3 Airdrop Shield

Sustainable airdrop campaigns are getting harder due to bots and airdrop hunters. With the combination of on-chain and off-chain data Cookie3 introduces Airdrop Shield. It allows Web3 projects to exclude malicious users, safekeeping the token airdrops.

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Article

How to acquire new users in Web3?

At our recent X Spaces we uncovered the secrets of Web3 user acquisition. Today, we’re sharing the main takeaways regarding quests, customer education, and data analytics to boost every Web3 marketing strategy.

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Case study

Dyson Finance Case Study: Revolutionizing DeFi with Data-Driven Web3 Marketing

Explore how Dyson Finance saves 16 working hours monthly and dives deep into their users preferences based on on-chain data.

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Article

Build Your Own Referral System in Minutes - Cookie3 Playbook

In the rapidly evolving world of Web3, referrals are the lifeblood of growth. But to truly harness their power, you need to go beyond surface-level metrics. Explore the significance of tracking on-chain data and discover how Cookie3 can help you create your referral program in minutes and maximize its impact!

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Article

Mastering UTMs in Web3 Marketing: A Guide by Cookie3

Leverage the power of UTMs in Web3 marketing to discover traffic sources perform the best on-chain.

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Guide

How to measure Web3 marketing performance?

Performance analytics based on UTMs and conversion events can take your Web3 marketing to the next level. In this guide, you'll discover how to set up conversion events, how to analyze performance data of your dApp and how the process was implemented in practice.

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Guide

How to integrate Cookie3 with Google Analytics?

Google Analytics is undeniably one of the most essential tools for every marketer. However, the unique nature of Web3, with its on-chain foundation, can sometimes render it half-blind. In this article, you'll discover how Cookie3 seamlessly integrates with Google Analytics, understand how the tools differ, and learn about the benefits of both for Web3 marketers.

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Article

Cookie3 2023 Year in Review

2023 was a tough year for every Web3 project, but Cookie3 pulled through spectacular results. Get to know what we developed product wise and how we improved our business.

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Case study

Email - The Unsung Hero of Web3 Marketing by JUMP Community's Jeff Kauffman

In the fast-paced world of Web3 marketing, where new-age platforms like Twitter, Discord, and Telegram dominate the scene, Jeff Kauffman, a seasoned marketer at JUMP Community, proved the power of email marketing by driving 89% of new NFT mints and challenging the status quo in the ever-evolving Web3 landscape.

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Case study

Website Analytics in Web3: Apraemio Case Study

Apraemio optimized their website using relevant Web3 marketing KPIs!

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Case study

How did Notum reduce marketing costs by 64% using Cookie3?

Max is a Marketing Manager at Notum, a DeFi project launched this summer. With Cookie3 he was able to reduce marketing costs and save hours of manual work. Let's see how he accomplished that!

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Article

How to improve customer loyalty with Web3 solutions?

Understand how the integration of NFTs, tokens, and the resulting interoperability will significantly enhance this marketing concept.

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Product update

Cookie3 Monthly Product Update for October

We're releasing major updates to on-chain goals, new integrations with Polygon, Avax, Base and Mantle, as well as dApp integration in data sources.

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