Almanak is a DeFi Agent Platform designed to automate financial strategies using intelligent Agents. Built to adapt to market conditions and powered by a swarm of AI workers, Almanak enables users to build complex DeFi strategies with little to no code.

Internally, the protocol was strong. But externally? Awareness wasn’t where it needed to be. Almanak had momentum, but lacked mindshare and the largest user base.

To address this, Almanak decided to launch the first Attention Capital Markets (ACM) campaign on Cookie SNAPS. This model not only rewards attention but also aligns it with capital deployment.

The goal was simple: turn belief into action by growing real users and rewarding creators who invested in their convictions.

From TVL to High-Conviction Community

Almanak had strong fundamentals, from tech to traction. Before the campaign, its visibility was minimal, mindshare hovered near zero, and creator participation was almost nonexistent. Despite solid protocol vision, the project struggled to reach a broader user base or build a narrative that resonated with global creators.

To fix this, Almanak needed a campaign that:

• Attracted real users, not just spectators
• Converted attention into deposits, not empty metrics
• Filtered out shillers, rewarding only those who genuinely believed in the project
• Provided data-driven proof of creator performance to investors and partners

This is what ACM was built for: projects that need real user growth, higher TVL, and conviction-driven participation.

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When the ACM leaderboard went live, Almanak’s visibility surged almost overnight, climbing from near-zero to a steady 3–4% share of mindshare across CT, a jump of more than 7,000% from baseline.

But visibility was only half the story. Unlike most crypto campaigns that reward fleeting engagement, ACM tied attention directly to capital. Creators who deposited into Almanak vaults, joined the presale, staked $COOKIE, or referred others to do the same, multiplied their rewards.

This created a new type of leaderboard, one built on conviction, not clout.

Out of 3,416 active snappers, 506 became cSnappers, creators who not only produced content but also committed capital through deposits, staking, or presale participation. Together, they earned nearly 10,000 cSNAPS, a new metric that measured conviction, not follower count.
Beyond creators, the campaign also brought in thousands of new users, turning awareness into real, sustained adoption.

By late September, Almanak had secured $35M+ in TVL, driven by capital-weighted creator participation, with $5 million in direct deposits and $9 million in referrals, representing genuine growth backed by real liquidity.

The strongest signal of conviction surfaced just under five weeks after launch. On August 29th, Almanak opened its Legion Presale Round with a $2M target, but this wasn’t a standard raise. 

Allocation and pricing were directly tied to SNAPS and cSNAPS: the top 25 Snappers and top 50 cSnappers received preferential sale terms at a 75M FDV with 100% unlock at TGE, compared to the 90M FDV public sale price. 

That attention-to-access mechanic paid off fast, the round was oversubscribed in 40 minutes and ultimately capped at $2.5M, a 400% oversubscription rate, and eligible Snappers and cSnappers enjoyed higher allocation limits with a $10,000 wallet cap vs a $5,000 per wallet in this round.

The onboarding curve reflected the power of conviction driven participation. Before July, Almanak had only a handful of creators. After ACM launched, that number took off, reaching over 6,000 snappers by late September, with growth that kept building week after week.

The ACM campaign delivered on two fronts: visibility and liquidity.

Mindshare jumped over 7,000%, cementing Almanak’s presence on CT for two months. Creator participation grew from almost none to thousands, with many proving their conviction through cSNAPS. Most importantly, attention turned into capital, $14M in deposits and referrals that reinforced Almanak’s position as a conviction-driven DeFi protocol.

+7000% mindshare growth
proved that ACM can transform a protocil from obscurity into a sustained CT presence.

3,416 active snappers and 506 cSnappers
showed that ACM doesn’t just attract users, it filters for conviction-driven creators.

$14M in capital impact
demonstrated that ACM ties attention directly to liquidity growth, not vanity metrics.

$2.5M Legion Presale hard cap
hit in just 40 minutes, with 400% oversubscription, proving overwhelming demand and pre-deposit conviction.