X8C is a web3 marketing agency whose comprehensive suite of services includes both bespoke marketing options and creative sprints

In September 2024, X8C was tasked to elevate the reach of a popular Layer 1 project through a well-crafted KOL campaign. The goal was to raise awareness and engage the community. However, without proper tracking, it was difficult to assess the effectiveness of KOL partnerships and understand their impact on market dynamics.

To tackle this, X8C utilized the Cookie3 KOL intelligence platform, which enabled them to track and assess in real-time the performance of the KOL campaign alongside the popular L1 brand recognizability and their token price.

As a result, X8C generated 6.54 million impressions and 21,000 engagements, demonstrating the impact of a data-driven, targeted approach.

Fragmented Insights and Time-Consuming Tracking

For any crypto project aiming to make waves, aligning with the right voices can make all the difference. But managing a Key Opinion Leader (KOL) campaign that truly resonates with the target audience takes more than guesswork; it takes data-driven precision.


X8C knew this well. Their team set out to amplify brand visibility for a popular Layer 1 project, pulling in a handpicked group of 20 KOLs to get the message out. But it wasn’t long before they realized they were fighting against fragmented insights and a time-consuming data collection process.


Initially, X8C tried to keep tabs on mentions, engagement, and audience quality through spreadsheets. But the process was admin-heavy, and the team spent more time tracking than strategizing. What they needed was a simpler way to focus on what mattered: finding out which KOLs were actually delivering results and engaging effectively with their audience.

Picking the Right KOLs for Maximum Impact

From the beginning, X8C knew that reaching their target demographic would require a precise selection of KOLs, not just big names. They set their sights on a carefully chosen group of 20 KOLs whose audiences aligned with their project’s goals. By diving into each KOL’s engagement metrics, audience demographics, and reputation within the crypto world, X8C ensured they were amplifying their message through the right voices. This laser-focused approach allowed them to launch a campaign primed for impact from day one.

Tracking KOL Performance Without the Time Drain

Once the campaign was underway, X8C faced a common hurdle in KOL management: tracking performance was wasting valuable time. With mentions, engagement rates, and audience reach scattered across spreadsheets, the process quickly became time-consuming. Rather than focusing on strategic adjustments, the team lost hours every week to manual data entry and cross-referencing metrics. To streamline this, X8C onboarded itself into Cookie3 KOL Intelligence, where we consolidated all KOL performance data into a single, accessible dashboard. This allowed their team to monitor metrics like engagement, impressions, and reach in real time without the data management headache. It freed them up to focus on campaign decisions that would drive results.

Staying Agile with Real-Time Adjustments

Still, X8C didn’t believe in a “set it and forget it” campaign—they wanted to stay agile, with the flexibility to adjust as they went. They needed real-time insights into each KOL’s performance to see what was working and what wasn’t. With these insights provided by our KOL Intelligence at their fingertips, X8C could pivot immediately when a KOL wasn’t generating the expected engagement. They could shift messaging, reallocate resources, or even refocus their efforts on different KOLs to ensure every part of their campaign stayed aligned with their objectives and drove maximum impact.

Zeroing in on High-Impact KOLs

One of the biggest hurdles for X8C was figuring out which voices were truly moving the needle in a noisy landscape. Using our engagement analysis, they ran comprehensive comparisons of each KOL’s performance against overall campaign metrics. This allowed them to pinpoint the KOL’s genuinely advancing the conversation. With this data-driven clarity, X8C could double down on the KOLs making the biggest difference, ensuring that every resource was allocated to the ones who pushed the narrative forward.

Seeing the Whole Picture with Transparent Reporting

For X8C, clarity and transparency were vital throughout the campaign. They needed a comprehensive view of each KOL’s performance to see what was working in real time and make adjustments accordingly. With detailed reports showing engagement rates, impressions, and share of voice, X8C got the transparency they’d been seeking. This insight allowed them to stay proactive, make strategic shifts as needed, and ensure the campaign aligned with the goals..

Linking KOL Activity to Market Dynamics

X8C wasn’t content with surface-level engagement insights; they wanted a deeper understanding of how KOL activity influenced the broader crypto market. By linking KOL engagement data with key market indicators—such as token price changes and trading volumes—they gained a holistic view of the campaign’s impact. This allowed them to see how their efforts shaped market dynamics and to refine their strategies in real time to better align with market conditions.

Data-Driven Decisions for Future Campaigns

As the campaign wrapped, X8C found themselves with a clear blueprint for future success. Equipped with reliable data, they knew which KOLs delivered the highest ROI and had the insights to refine their approach in future campaigns. For X8C, this was more than just a successful campaign; it was a transformative shift in how they approached KOL marketing. By focusing on precision, agility, and data-driven insights, X8C created a blueprint that didn’t just reach its audience but built lasting connections through the right voices, setting them up for even greater success ahead.

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20 KOLs contributed 6.54M impressions & 21k engagements
By selecting KOLs carefully through Cookie3 KOL Intelligence and focusing on engagement metrics, X8C’s small but strategic group of 20 KOLs achieved outstanding results. The campaign’s targeted approach enabled broad reach and significant audience engagement, showcasing the power of a data-driven KOL selection process.

160% increase in token price & 661% surge in trading volume
The campaign highlighted a clear link between KOL engagement and market performance, with Popular L1’s token price rising by 160% and trading volume spiking by 661% to a peak of $198.7 million. These results underscored the direct financial impact of effective KOL partnerships, demonstrating how engagement can drive both visibility and tangible market gains.