Hype is a creative growth partner for onchain ecosystems, helping top blockchain projects go viral through bold storytelling and community campaigns. In early 2025, Hype was tasked with running a KOL campaign for a major client, but needed a smarter, more scalable way to source the right KOLs and show results that go beyond likes and spreadsheet screenshots. To solve this, the team turned to Cookie3’s KOL Intelligence platform.

By integrating Cookie3 into both the KOL discovery and post-campaign reporting workflows, Hype was able to build higher-quality campaigns and provide clearer, more impactful insights to clients.

Manual KOL Lists and Hard to Digest Reports

For Hype, every campaign is tailored, but creating KOL lists was a time sink. Sourcing creators meant hours spent using Twitter search, relying on internal knowledge, and manually checking content relevance. On top of that, reporting back to clients meant pulling numbers into spreadsheets with little context or storytelling power. The process wasn’t scalable, and it didn’t match the quality of the creative work they were delivering.

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Smarter KOL Discovery and Reporting at Scale

With Cookie3, Hype overhauled its KOL workflow: from how they sourced talent to how they reported back to clients.‍

Finding the right voices

Instead of relying on manual Twitter searches or personal networks, the team used Cookie3’s advanced filters to identify KOLs already active in the right ecosystems, speaking about relevant topics, and resonating with their target audiences. This made it possible to build highly curated KOL lists that were specific to each campaign’s goals. Cookie3’s performance insights also allowed Hype to validate each KOL’s reach and engagement upfront, ensuring every name on the list had the data to back them.

Upgrading Reporting and Client Visibility

Post-campaign, Cookie3’s reporting dashboard made it easy for the team to break down performance per KOL, compare engagement metrics across creators, and spot what type of content drove the most impact. Rather than exporting raw data into spreadsheets, Hype could now deliver clean, visual reports that highlighted top performers, summarized overall campaign effectiveness, and made the value of the work tangible to clients, without the guesswork.

By combining smart discovery with clean reporting, Cookie3 helped Hype streamline their internal workflow while also leveling up the client experience.

Kols delivered 43% of total impressions:
Paid creators were responsible for 658K+ impressions out of 1,5M Total Impressions, making them the largest single contributor to campaign reach.
‍Key takeaway: KOL campaigns remain a powerful lever for scaling awareness when paired with smart targeting.

10,445 Engagements from Paid KOL Content:
‍With 72 posts, KOLs generated solid interaction at scale, proving their value in amplifying the campaign’s message across multiple audiences.
Key takeaway: KOLs are essential for reach and reinforcement, especially when consistency and volume are key campaign goals.

From Gut Instinct to Data-Driven Campaigns:
‍The campaign confirmed that KOL-led activations are most effective when guided by real-time performance data, not guesswork.
Key takeaway: A systematic, analytics-first approach leads to stronger campaign results and more confident decision-making.