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VOOI is a next-gen trading platform that unifies perpetual and spot trading across multiple chains (EVM + Solana), delivering a CEX-like experience with DeFi security. Supported by Yzi Labs, a leading web3 venture studio, and strengthened by the Echo Community Round, VOOI blends institutional credibility with community-driven ownership.
The platform simplifies cross-chain trading by abstracting away complexity, enabling traders to execute leveraged strategies across multiple DEXs without juggling wallets or networks.
Despite its tech edge, VOOI wasn’t commanding attention on crypto Twitter (CT). To close that gap, the team launched a 4-month Cookie SNAPS campaign, committing 1.25% of total token supply to reward creators and expand global reach.
Results
Key Activities
The SNAPS campaign rolled out in phases aligned with major moments, the V2 launch, Solana spot integration, and token reward pushes, keeping creators engaged at every stage.
Every milestone triggered spikes in leaderboard engagement, turning key announcements into coordinated content waves across X.
The campaign mobilized creators across English, Chinese, Turkish, Vietnamese, and Korean communities, strengthening VOOI’s global footprint and cultural reach.
Before the campaign, VOOI had everything a next-gen trading platform needed, strong product fundamentals, backing from Yzi Labs, and a growing DeFi narrative. But attention wasn’t following the tech. On CT, the conversation was dominated by louder competitors, and awareness of VOOI was limited to insiders already familiar with its ecosystem. The team needed to break that echo chamber and reach real users.
They weren’t just after visibility; they wanted traction that could be measured and trusted by investors. The community was small, scattered across regions, and the brand lacked the social proof that comes from consistent creator advocacy.To change that, VOOI needed a data-driven campaign that could turn engagement into evidence, proof that people were not only talking about the brand but genuinely believing in it.
When VOOI’s SNAPS campaign went live, Cookie AI began tracking CT content in real time, attributing SNAP points based on relevance, engagement, and narrative alignment. Within days, mindshare spiked, and sentiment turned decisively positive.
Daily mindshare rose from near-zero to consistent spikes, reaching over 2% share at peak and sustaining elevated visibility through the entire campaign window.
This surge in attention translated directly into conversation quality. Positive sentiment dominated nearly every week of the campaign, with minimal negativity throughout.
The campaign also showed measurable creator expansion. Before launch, VOOI had fewer than 300 creators posting. By the end of September, over 10,000 snappers had joined, consistently generating high-engagement content across multiple regions.
Regional data showed that while English-language creators led the charge, Chinese and Turkish communities grew exponentially, marking VOOI’s first major wave of multilingual adoption.
According to Cookie3 KOL Intelligence, the social metrics on VOOI’s X account spiked during the campaign.
- Smart Reach jumped to 237.29M (↑ 12,000%)
- Smart Engagement climbed 1,220%
Average views per post increased 349%, and median views 505%
By the close of Q3, creators had published over 109,000 posts, generating 157 million impressions, 4.6 million engagements, and a 2.95% engagement rate, strong indicators of organic resonance beyond paid amplification.
20,000% mindshare growth
Proved that SNAPS campaigns can turn low awareness into market-wide visibility.
10,000+ creators
Onboarded globally, driving sustained CT presence and conversation quality
157M impressions and 4.6M engagements
Validated long-term user interest and organic traction.
Positive sentiment dominance
Throughout the campaign reinforced narrative strength and brand alignment.
