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Sapien is a decentralized data foundry, a protocol designed to transform collective human knowledge into verified AI training data. Built onchain and powered by the $SAPIEN token, it turns quality human input into programmable value, allowing anyone to contribute to AI development and be rewarded for data accuracy.
But despite its technical depth and real world relevance, Sapien faced a common challenge: low visibility. Like many early-stage infrastructure projects, it needed to bridge the gap between product and perception, to go from “understood by insiders” to known by the timeline.
In June 2025, Sapien launched its awareness campaign on Cookie SNAPS, a platform built within cookie.fun that rewards creators for contributing to onchain mindshare. Using Cookie SNAPS, Sapien was able to activate thousands of creators in real time, distribute rewards through SNAPS, and surface high-quality content aligned with its mission.
Results
Key Activities
Sapien Cookie SNAPS campaign was launched with email outreach and social posts from Cookie DAO to announce the activation and drive creators to join from day one.
Performance metrics and KPIs like Engagement, mindshare, and sentiment were tracked in real time to sustain peak campaign performance.
Cookie DAO’s data team ensured the scoring system accurately reflected creator performance. Every update was reviewed to guarantee transparency, reward fairness, and proper recognition for genuine contributions.
Sapien’s value prop was crystal clear: open access to quality AI training data, with decentralized validation and economic rewards. But strong fundamentals alone weren’t enough to drive narrative dominance.
The team needed to:
- Translate its vision into social traction
- Build a global creator movement that could tell the Sapien story
- Back it all with data that would impress partners, investors, and the broader AI+crypto ecosystem
From the moment the campaign launched, results followed.
Creators from across CT jumped in, with over 50,000 organic posts published in the first 7 days. Cookie SNAPS turned that momentum into metrics. Sapien quickly climbed to the #3 ranked project globally by CT mindshare during the 7-day peak, with a 10x mindshare increase compared to its pre-campaign baseline
Sapien’s campaign officially began on June 13, and within days, mindshare surged over 1,400% above baseline. The impact was immediate and sustained, with multiple narrative spikes throughout the week.
Only 7 days later, More than 18,000 new creators (Snappers) joined the campaign leaderboard between June 13 and August 1, a sharp rise from near-zero pre-launch. The steepest climb occurred during the first two weeks, proving the power of strong first-mover incentives.
English-speaking creators led with over 14,000 Snappers, but the campaign also brought in substantial contributions from Chinese, Korean, Turkish, and Vietnamese communities , reinforcing Sapien’s cross-regional relevance in AI + crypto narratives.
Sentiment was also overwhelmingly positive throughout. Cookie’s NLP engine tracked over 14,311 sentiment points in the green during the first 7 days
And while many projects struggle with fly-by-night engagement, Sapien’s campaign structure , tied directly to real rewards and a mission-aligned vision, created long-lasting engagement beyond the first week.
10x Mindshare Growth:
A rapid leap from near-invisibility to #3 globally in just 7 days, driven by volume, coordination, and creator alignment
18,000+ Creator Onboardings:
Cookie SNAPS helped Sapien build a global movement of contributors across five major language regions.
53M+ Impressions + 6M/day ATH:
Visibility isn’t vanity, it’s the first step toward narrative dominance in AI x crypto.
Rewarded Content, Not Clout:
SEP and Smart Followers metrics ensured Sapien rewarded creators who actually influenced conversation, not just those with inflated reach.
A Blueprint for Growth:
The campaign proved that quality content at scale, when scored and incentivized properly, can outperform paid media.
