Dyson Finance, a Decentralized Exchange (DEX) on Polygon zkEVM and Linea, boasts a massive community of over 30,000 Discord and Telegram members and more than 35,000 followers on X (formerly Twitter). Their popular dApp serves thousands of users, but with this growing ecosystem came the challenge of managing and optimizing their marketing strategies. The Dyson team turned to Cookie3 to gain insights, save time, and uncover new opportunities in Web3 marketing. Here’s how they did it.

Too Much Data, Too Little Time

With their growing ecosystem, Dyson Finance needed deeper insights into their users and campaigns but struggled to find the time for manual analytics. Platforms like Dune Analytics and Etherscan provided raw data, but interpreting it in a meaningful way required hours of focused work. The team needed a solution to simplify the process and provide actionable insights without eating into their already packed schedules.

Streamlining Analytics for Faster Insights

The Dyson Finance team did not really have time to dive deep into the vast world of data in Dune Analytics, Etherscan or Google Analytics. Since the team's workload intensified in November, finding the time to delve deeply into user data was nearly impossible. 

However, with the integration of Cookie3's Website analytics feature, what used to be a half-day task of focused work has been reduced to a matter of seconds. This change has not only saved significant time but also enabled the team to quickly access vital information about the state of their dApp’s website. 

Building Communities Based on Real Data

It's one thing to have lots of visitors, but knowing where your real users are? That's gold.

Before, Dyson Finance was kind of shooting in the dark, not really sure where their users were hanging out. But with Cookie3, they got the inside scoop on where their actual users, not visitors only, are actually from.

This information was a game-changer. It allowed them to tailor their Discord channels to better reflect the unique vibe of different crypto communities of specific regions, making their community spaces more engaging and relevant.

Validating Partnerships and Uncovering New Growth Paths

Dyson Finance often relied on gut feelings when considering partnerships, but Cookie3 brought data-driven clarity to the process. Cookie3’s analysis confirmed a strong overlap between Dyson’s users and OKX’s audience, validating the potential of a collaboration. 

This insight led to an upcoming campaign with OKX, which Dyson Finance expects to be a significant milestone.

Cookie3's data also unveiled new territories for growth. A notable discovery was the frequent engagement of their users with popular cross-chain bridges. This insight was a game-changer, providing Dyson Finance with new directions for expanding its user base

16 hours saved monthly on marketing analytics: Dyson Finance transformed their workflow by automating analytics with Cookie3. What used to take a half-day of manual work was streamlined into seconds, freeing up valuable time for strategy and execution.
Key takeaway: Automation saves time and boosts efficiency.

Targeted community-building efforts led by demographic insights: By identifying where their real users came from, Dyson Finance adapted their Discord channels to better match regional preferences, fostering a more engaging and relevant community experience.
Key takeaway: Knowing your audience drives better community engagement.

Validated OKX partnership potential and discovered growth areas: Dyson Finance confirmed significant overlap between their user base and OKX’s audience, which led to an exciting campaign. Additionally, Cookie3 highlighted user engagement with cross-chain bridges, unlocking new partnership and expansion opportunities.
‍Key takeaway: Data-Driven partnerships deliver strategic growth opportunities.