In crypto, understanding how users interact with your website and when they take action onchain is the key to optimizing performance. That’s where conversion events come in. These are the touchpoints that help you measure success.
Whether you're running a community campaign, planning an airdrop, or analyzing your funnel, conversion events reveal what’s working (and what isn’t). They help connect the dots between marketing and actual onchain behavior.
In this guide, you’ll learn what conversion events are, how to set them up in Cookie3, and how to use them to build smarter, data-backed Web3 strategies.
What Are Conversion Events?
Conversion events are specific user actions that show how well your website and campaigns are performing. These actions could be anything from visiting a key page to smart contract interaction. By tracking these, you can:
- See if your campaigns are actually driving the actions you want.
- Understand where users drop off in their journey.
- Optimize your strategies based on real insights.
Think of conversion events as your way to measure success from the first website visit to the final blockchain interaction.
How to Set Up Conversion Events on Cookie3
Setting up conversion events in Cookie3 is simple. If you’re a visual learner you can check out this video or follow these steps
1. Integrate Your Website
First, make sure your website is integrated with Cookie3. This step is essential for tracking offchain events.
2. Set up a Goal
Think about your goals. Do you want to measure website engagement or track blockchain activity? For example:
- To measure website engagement, set up Page Visit or Website Event.
- To track blockchain activity, set up NFT Mint or Swap Specific Token.
3. Configure Offchain Events
In the Cookie3 dashboard, go to the Website Analytics tab:
- Select the offchain event you want to track (e.g., Page Visit).
- Define specific parameters, like the page URL or button to track.
4. Configure Onchain Events
In the Campaigns Performance tab:
- Choose the onchain event (e.g., Contract Interaction).
- Enter details like the token address, contract address, or liquidity pool.
5. Monitor Your Results
Once your events are live, use the Cookie3 dashboard to see how users move from offchain to onchain actions. Identify patterns and refine your strategies based on the data.
Final Thoughts:
Looking to get started? Use the DIY Web3 Conversion Tracking Template to begin measuring what matters.
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When you’re ready to automate, Cookie3 can help you monitor the full funnel from click to contract.