LAB is a multi-chain trading ecosystem built for unmatched speed, precision, and control across every major chain. Traders can deploy, analyze, and execute tokens at high velocity, all with some of the lowest fees on the market. Since launching on Solana, LAB has already generated $500M+ in trading volume and $2.5M+ in revenue, and is now expanding to BNB, Base, Abstract, HyperEVM, and more.

Supported by world-class investors, Lemniscap (Lead), Animoca, OKX Ventures, Mirana Ventures, Kucoin Ventures, Gate Ventures, GSR, Amber, Presto, LAB entered the campaign with strong fundamentals. But the team needed one thing to match its multi-chain ambitions: Global mindshare and creator participation at scale.

To reach that next tier of visibility, LAB launched a mindshare campaign designed to activate creators, grow conversation volume, and build positive sentiment around the LAB ecosystem.

LAB entered the campaign with clear product-market fit, strong traction, and premier investors,  yet its narrative reach lagged behind its execution. Visibility stayed concentrated among existing Solana users, limiting LAB’s ability to attract traders and creators across other chains.

The team needed to break out of that echo chamber. It wasn’t enough to drive occasional spikes of attention. LAB needed consistent creator activity, measurable mindshare growth, and global sentiment alignment, the kind of traction that signals credibility to partners, users, and investors.

To accomplish this, LAB required a structured and data-driven approach to scaling attention.

When we launched the campaign, Cookie AI began mapping every post, reaction, and narrative signal across Crypto Twitter in real time. Creators were rewarded for relevance, consistency, and quality.

Before the campaign, LAB’s mindshare sat at 0.0196 on average. Within days of launch, LAB broke into the 0.3–0.5+ range and held that momentum throughout August, September, and early October.

This wasn’t a one off spike. It was a sustained 1,872% increase, proving that creators were consistently reinforcing the LAB narrative.

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LAB’s narrative became a recurring topic across multiple CT segments, not just Solana-native communities.

SNAPS incentivized both new and existing users to create deeper, higher-quality content around LAB. As a result:

• 6,800+ creators contributed during the campaign.
• English-speaking creators surged by 600,000%, becoming the backbone of LAB’s global narrative.
• Chinese, Vietnamese, Korean, and Turkish creators added steady multilingual traction.

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Sentiment stayed strongly positive throughout the narrative peaks. Mindshare-weighted sentiment rarely dipped into negative territory. Even during periods of intense activity, sentiment stayed overwhelmingly positive,  a sign that creators were aligned with LAB’s mission and product direction.

Visibility metrics confirmed real, durable traction. The campaign didn’t generate empty impressions. It generated measurable, high-quality traction:

• 1.7M smart reach
• Smart Engagement all-time highs in mid-October
• Smart Followers doubled

On September 11th, the LAB SNAPS campaign officially upgraded into a capital mindshare Campaign

This upgrade introduced a major incentives boost:

• The reward pool grew to 1.3% of $LAB’s total supply
• Participants received an additional 0.3% in rewards
• The campaign began rewarding both attention and capital conviction, not just content

By layering capital onto attention, LAB catalyzed a much stronger feedback loop: creators produced high-quality content and backed their belief with real deposits. This changed the tempo of the entire campaign.

LAB’s first Community Round became one of the clearest signals of momentum:

• 1,450+ applicants
• $15M+ in total requests
• 3013% oversubscribed

By the end of the capital mindshare campaign $3,638,315 total capital volume was deposited by Snappers, and $3,251,468 in referral-driven volume

The upgrade created a second wave of heightened mindshare, onboarding, and global discussion. It also aligned perfectly with LAB’s multi-chain expansion narrative: the community didn’t only talk about LAB; they staked their belief in it.

The campaign also attracted participation from major KOLs across CT, amplifying LAB’s visibility far beyond its core community. Some of the largest creators in the ecosystem like @notEezzy and @HerroCrypto, actively covered the campaign.

1,872% growth in mindshare
established LAB as a leading CT narrative

6,800+ creators onboarded
proving large-scale creator mobilization

1.7M smart reach validated LAB’s global reach

$3,638,315 total capital deposited
during the ACM phase highlighted real, high-conviction participation

1,450+ applicants and 3013% oversubscription
in the Community Round proved exceptional market demand and trust in LAB’s roadmap.