Cookie Affiliate, which gathered over 20,000 opinion leaders with a combined following of more than 400 million on Crypto Twitter in April 2024, is returning as Cookie Snaps under the cookie.fun ecosystem in partnership with Cookie DAO. The platform's relaunch introduces a selective access model that prioritizes quality engagement, with projects already lining up to launch their own Cookie Snaps leaderboards offering rewards for genuinely engaged users. This is phase one of decentralizing InfoFi and giving more power to actual communities.
The new release of cookie.fun v1.0 represents a significant expansion, opening up access to social data for all crypto projects, whereas previous versions focused exclusively on AI agent projects.
Unlike open platforms that may suffer from content farming and artificial engagement, Cookie Snaps maintains its exclusive approach: to participate in Snaps campaigns, users must have their network strength assessed. Those lacking sufficient influence and not being cookie.fun premium users, are not granted access as of now. This exclusive community ensures all participants bring authentic value to the ecosystem, while bots and Sybil attacks are minimized.
Background: Cookie Affiliate's History
Cookie Affiliate launched as one of the first comprehensive Key Opinion Leader (KOL) networks in the crypto space. The platform scored X users based on content quality and network strength and provided investment opportunities to users with high social scores. Participants were rewarded with the first creator-only airdrop of $COOKIE at the token’s TGE in June 2024, after which the platform allowed them to find KOL round deals with pre-TGE projects. The new Cookie Snaps platform builds upon Cookie Affiliate’s legacy to leverage its strong creator network and decentralize InfoFi.
Cookie Snaps: Features and Approach
The rebranded Cookie Snaps platform introduces several features that distinguish it from the competition:
- A points system (SNAPS) that factors in content quality, engagement sentiment, and user loyalty;
- Project-specific leaderboards with airdrop rewards for engaged users;
- Loyalty metrics that reduce rewards for users who promote too many projects simultaneously;
- Free analytics access for Snappers;
- Data coverage for all crypto projects, not only those running campaigns;
The combination of mindshare and sentiment allows users to see the full context of who talks about what projects and how.
Integration with cookie.fun analytics
Cookie Snaps functions now as a component of cookie.fun, which aggregates trading, onchain, and social data for crypto analysis. Cookie.fun v1.0 alpha integrates the elements of "Cookie Deep Research,” which the team has been building since November 2024. In the newly released version of the platform, Cookie Deep Research provides real-time summaries on projects’ and opinion leaders’ data as well as smart feeds of trending posts.
This integration potentially provides additional context for users evaluating crypto projects beyond pure social engagement metrics and could be particularly valuable for VCs, traders, and analysts assessing market sentiment.
Access Model and Future Developments
Cookie Snaps implements a selective access approach:
- Users must log in with Twitter to assess their network strength.
- Those with insufficient influence don’t get access.
- Each approved user receives a limited number of invites to distribute to their network.
Cookie Snaps may eventually incorporate elements from the original Cookie Affiliate, including potential investment opportunities for top supporters of pre-TGE projects.
What This Means for the InfoFi Landscape
Cookie Snaps' return illustrates the ongoing evolution of crypto social analytics and what industry observers have termed "InfoFi" platforms. By focusing on a combination of data points beyond simple engagement metrics, Cookie Snaps represents an alternative approach to evaluating crypto social activity.
As the first platform of its kind returns, the effectiveness of different models in identifying genuine engagement versus content farming will likely determine which platforms gain industry adoption. Cookie Snaps' emphasis on quality over quantity metrics positions it as a distinct option in this growing market segment, potentially addressing the very issues it foresaw when it first pioneered the concept.
About cookie.fun
Cookie.fun is a comprehensive crypto analytics platform that shows the bigger picture for tokens by combining trading, onchain, and social data analysis. Initially focused on AI agent projects, cookie.fun has expanded with its v0.9 release to cover the entire crypto ecosystem. The platform provides users with "Cookie Deep Research" summaries offering real-time insights on projects and key opinion leaders. Cookie.fun stands out through its transparent approach to data, making analytics accessible to all approved users rather than hiding insights behind expensive subscriptions. The platform recently reintroduced Cookie Snaps (formerly Cookie Affiliate), its pioneering KOL network system, which incorporates advanced metrics like sentiment analysis and loyalty scores to encourage authentic engagement in the crypto space. By providing this integrated view of market activity across multiple data dimensions, cookie.fun aims to help traders, VCs, analysts, and everyday users make more informed decisions based on a complete contextual understanding of crypto projects.
About Cookie DAO
Cookie DAO is a specialized data layer for AI agents and builders in the crypto ecosystem. Founded with the vision of providing comprehensive, reliable data for the future of decentralized operations, Cookie DAO creates the infrastructure that enables AI agents to perform sophisticated on-chain activities with proper context. The organization focuses on aggregating, processing, and contextualizing crypto data across trading patterns, on-chain metrics, and social engagement, making this information accessible and actionable for both human analysts and automated systems. Cookie DAO's technology underpins the cookie.fun platform while providing the essential data foundations that allow AI agents to make informed decisions in an increasingly complex crypto landscape. By building this crucial layer of intelligence, Cookie DAO aims to bridge the gap between raw blockchain data and meaningful insights, supporting a future where AI agents can autonomously navigate the crypto space with the same contextual understanding previously limited to human experts.
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