Blog TON & Telegram Mini-Apps Are Now Integrated Into Cookie3 Analytics

TON & Telegram Mini-Apps Are Now Integrated Into Cookie3 Analytics

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Krystyna Kozak-Kornacka

Chief Marketing Officer

30 Aug '24

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Cookie3 Analytics just broke new ground, expanding beyond EVM chains. TON is now the FIRST non-EVM chain on our platform, providing deep insights into the Telegram and TON audience. 

These analytics enable TON-based projects/Telegram mini-apps to effortlessly collect, monitor, and analyze anonymous user data, providing them with the information they need to optimize their app performance and user experience.

Why TON Analytics matter:

By using TON Analytics via Cookie3 Analytics, you can gain a deeper understanding of your users and their interactions within the TON ecosystem, and you'll have access to critical metrics that help you:

  • Understand user behavior, preferences, and demographics.
  • Track how your community interacts and participates.
  • Make data-driven decisions to improve user retention, engagement, and project growth. 

Here’s a closer look at the TON Analytics now at your fingertips:

User Engagement Metrics: Measure how users interact with your app, including session duration, frequency of visits, and specific actions taken.

Retention Rates: Understand how well you are retaining users over time. This metric helps you gauge the effectiveness of your user retention strategies and identify potential drop-off points.

Unique Visitors: Track the number of distinct users visiting your app over a given period. This helps you measure the reach and growth of your user base.

Attribution Metrics: Analyze where your users are coming from and what drives their actions within your app. These metrics are crucial for optimizing your marketing and acquisition efforts.

Transaction Analytics: Gain detailed insights into the TON transactions happening within your app, including transaction volume, frequency, and value.


Key features/technical of TON Analytics that support these metrics: 

Real-time Data Collection: You can instantly gather and analyze data on user interactions within your Telegram mini-app. TON Analytics continuously updates to reflect the latest user behavior, ensuring that you always have access to the most current information.

Powerful Attribution: You can set up robust attribution models to understand the source of your app’s success. By connecting the dots between user actions and outcomes, you can pinpoint which strategies and channels bring the most value to your business.

Transaction Tracking: You can monitor each TON transaction that occurs within your application. Whether it’s in-app purchases, transfers, or any other type of transaction, TON Analytics provides a detailed view of these activities, helping you optimize your revenue streams.

Technical insight: How does TON Analytics work? 

  1. TON Analytics seamlessly integrates with your Telegram mini-app through the Cookie3 script. 

  1. Once connected, Cookie3 automatically gathers user data, creating a comprehensive data lake within the Cookie3 Analytics platform. 

This process is entirely hands-off, allowing you to focus on building and enhancing your application while the analytics engine works in the background, collecting and processing valuable insights.

Noteworthy technical features: 

TON Analytics is built on a scalable infrastructure designed to handle large volumes of data with ease. The platform leverages advanced data processing techniques to ensure that even as your user base grows, your analytics remain accurate and timely. Some of the key technical aspects include:

Anonymous Data Collection: TON Analytics is designed with privacy in mind. All user data collected is anonymized, ensuring compliance with privacy regulations while still providing you with actionable insights.

Data Lake Architecture: By creating a data lake within Cookie3 Analytics, the platform allows for flexible and efficient data storage and retrieval. This architecture enables you to query and analyze vast amounts of data without experiencing performance bottlenecks.

Customizable Dashboards: The analytics platform offers customizable dashboards, allowing you to tailor the display of metrics and analytics to suit your specific needs. This flexibility ensures that you can focus on the data that matters most to your business.

API Integration: For developers looking to integrate TON Analytics data with other tools or platforms, a comprehensive API is available. This allows for seamless data sharing and integration, enhancing the versatility of your analytics ecosystem.

We are the first platform to provide such comprehensive and advanced TON analytics offering the insights your project needs to dominate. With Cookie3 Analytics, you’re not just using a tool – you’re gaining a competitive edge in the TON ecosystem.

Fill out this form to get whitelisted and gain access to the full suite of TON Analytics features. Your path to(n) smarter, data-driven decisions starts here.